Bus 2.0 connects roughly 650,000 routes across 6,000-plus cities and claims about 95% of India's private bus inventory alongside state transport services. More than 55% of its bus bookings come from Gen Z travellers.
Why it matters
Buses reach towns air and rail do not, so route count is really a map of where an OTA can acquire its first user. Entering on a bus ticket is far cheaper acquisition than entering on a flight.
Industry lens
Bus inventory is nearly fully aggregated at 95% private coverage, so the contest moves to the connecting journey. An OTA that cannot sell a bus leg into a flight or rail booking cedes the small-town origin trip.
Pattern
Third Indian OTA in three weeks pushing growth away from air. MakeMyTrip used hotels to cover an air decline; Ixigo is exploring corporate travel. Air is a 90% duopoly with slowing passenger growth, so the pivot is arithmetic.