Signal patterns

What’s rising, what’s fading.

Every theme we track, counted from the signals that actually made an edition — not from industry buzz. Each line is 14 weeks of coverage (W21–W34).

23 themes · 6 rising · 14 fading right now

Rising — 6

more coverage in the last two weeks than the two before

Pricing30 signals

Partnerships29 signals

Team & Org29 signals

Design Systems21 signals

UX Research17 signals

Conversion15 signals

Steady — 3

holding their level

Rail24 signals

Bus7 signals

Craft1 signal

Fading — 14

losing coverage against the prior two weeks

AI Tools94 signals

Growth81 signals

AI Strategy77 signals

Flights66 signals

Discovery49 signals

Hotels45 signals

Design Ops38 signals

Interaction Design35 signals

Customer Experience32 signals

Tourism27 signals

Infrastructure17 signals

Policy16 signals

Loyalty13 signals

Search11 signals

Rising and fading compare the last two weeks of coverage against the two weeks before them. Themes with under four weeks of history are listed as new rather than scored.