Signal patterns

What’s rising, what’s fading.

Every theme we track, counted from the signals that actually made an edition — not from industry buzz. Each line is 21 weeks of coverage (W21–W41).

23 themes · 10 rising · 4 fading right now

Rising — 10

more coverage in the last two weeks than the two before

AI Tools118 signals

Discovery57 signals

Hotels56 signals

Interaction Design51 signals

Design Ops40 signals

Team & Org38 signals

Partnerships35 signals

Design Systems30 signals

Infrastructure21 signals

Conversion17 signals

Steady — 9

holding their level

Growth103 signals

Pricing42 signals

Tourism40 signals

Customer Experience37 signals

UX Research27 signals

Policy26 signals

Search13 signals

Bus7 signals

Craft1 signal

Fading — 4

losing coverage against the prior two weeks

AI Strategy128 signals

Flights76 signals

Rail29 signals

Loyalty16 signals

Rising and fading compare the last two weeks of coverage against the two weeks before them. Themes with under four weeks of history are listed as new rather than scored.