Eligible ICICI and HDFC credit-card holders can now split international holiday packages into three zero-interest monthly instalments, positioned as the first personalised-holiday platform to offer instalment payments at this scale via India's two largest private banks; the company cites average spend per holiday rising more than 35% over four years and Gen Z spontaneity driving demand.
Why it matters
The lever here is not a discount but converting a large lump-sum outbound package into a monthly cashflow decision — moving the purchase trigger from 'can I afford this now' to 'will I commit,' which lifts conversion at the high-ticket customised end rather than the price-sensitive end where OTAs usually compete.
