Gross booking value rose 89% to Rs 30,683 crore in FY26. Nearly half came from G6 Hospitality, a US motel chain bought in 2024 whose contribution quadrupled to Rs 14,107 crore.
Why it matters
The 89% headline is largely one acquisition reaching its first full year. Underneath sits the figure that matters for distribution: 67% of room nights came through non-commissionable channels.
Industry lens
An OYO listing that leans on American motels changes what Indian OTAs are bidding against. India now contributes under a fifth of Prism's revenue, so the domestic budget supply that made OYO a distribution rival is no longer its centre.
“Prism, which started as a budget hotel aggregator in India, now generates over 80% of its revenue from global operations.”
Pattern
Each cut of this annual report has moved the story further from India. The profit read as a tax credit on 27 August, the AI agent as an undated promise on 1 September, and the growth now reads as American.
