Competitor IntelExpedia to Launch Agentic AI Tools for B2B Partners
Expedia is rolling out agentic AI tools targeted at its B2B partner ecosystem, extending its AI investments beyond the consumer-facing Romie and trip-planning surfaces into the white-label and partner distribution layer.
Why it matters
B2B agentic tooling shifts the competitive frontier from consumer chat interfaces to backend partner workflows, meaning OTA product teams now need to think about agent-readable APIs and partner-facing AI primitives, not just user-facing assistants.
Skift·21 May 2026