A selection of Viator and Tripadvisor tours becomes bookable inside Airbnb later this year. Neither company disclosed the revenue split or how many listings are involved, and the same catalogue already feeds Booking.com and Expedia.
Why it matters
Airbnb's experiences will now overlap with what Booking.com and Expedia carry. Once three platforms carry identical Viator inventory, ranking and presentation become the only remaining difference.
Industry lens
Tours and activities stop being a differentiator once the same Viator supply feeds Airbnb and its two largest rivals. OTAs treating them as a growth line will have to win on attach rate to flights and hotels.
“Airbnb was never going to be able to scale experiences without major partnerships or acquisitions.”
Pattern
Fourth surface Airbnb has added since May, and the first it did not build. Cars, fintech, tickets and a wallet all came in-house; experiences came from a third party.
