Daily Intelligence
Skift · 3 Jun 2026
MakeMyTrip is shifting its influencer marketing strategy away from broad reach metrics toward contextual relevance — likely targeting niche travel creators whose audiences align with specific destination or trip-type intent rather than follower count.
Ixigo is running a birthday sale anchored on its 19th anniversary — offering 19% off flights and up to 91% off hotels, with a headline INR 19 travel price point as a demand-generation hook.
The piece outlines structural changes design systems need to support AI-generated UI — specifically: semantic token naming, component documentation written for machine parsing, and pattern libraries that can be consumed by code-generating agents rather than only human designers.
The author advocates for beginning design processes with written decisions — briefs, principles, rationale — before any visual exploration, arguing that Figma-first workflows cause teams to commit to directions that were never consciously chosen.
Also in Design & Product
Elena Verna, CPO at Lovable, describes their hiring philosophy as a deliberate mix of 'cowboys' (high-velocity generalists who build fast and break things) and 'farmers' (operators who systematise and scale), arguing that Lovable's output-per-headcount is a function of team composition rather than headcount alone.